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Casino games rule this metric. Lucky Day has awarded its users with more than 3 million dollars in prizes. This makes it effective and cost-efficient. This video ad is all about creating excitement, and that is achieved by using several different techniques. Designers might be convinced the design is perfect, but testing can show they were wrong. When it comes to casino games, players spend as much as 22 minutes per session! This Zynga Poker video ad focuses on one important aspect of playing poker โ€” the art of bluffing. When marketing to this type of casino players, you need to highlight that your game is exciting and all about having fun. And that second video ads convert the most users. When it comes to the U. According to Apptopia, Playstudios got more than 1. Finally, there are casino players that like all of the above โ€” excitement, relaxation, as well as the social aspect of casino games. Each ad copy is designed to draw user attention and make them excited about the game. It has a direct influence on the revenue you earn from your casino game. Facebook allows you to create up to different lookalike audiences, and you can exclude certain audiences. Playstudios Inc. Here are the types of casino players you need to differentiate in order to target them successfully. Its most downloaded games are Pop! To stay in the loop with the most recent mobile game marketing trends, make sure to subscribe to our newsletter!{/INSERTKEYS}{/PARAGRAPH} For many casino players, the social aspect of casino games is very important โ€” they want to play with friends or against other users. This is a classic ad for poker casino games. An important aspect of social casino games is playing against friends or other users. There are even tools that can analyze the design, style, and colors of your icon and tell you how good it is according to the game genre. Getting a lot of installs for your casino game is one thing, but the tricky part is getting users to keep playing. Do sideways portraits of angry dudes screaming sound familiar? You have probably noticed that most casino mobile game icons look pretty similar. Playtika is the 1 casino game developer , with over ,, installs! In the following section, I dissect ad examples from top casino games. That was another key factor in their success. One of the best ways to become successful at marketing a casino game is by learning from leading casino game publishers. The fourth ad copy is about offering advice from famous comedians who play poker and recommend this game. Put simply, this metric tells you how many monthly users play each day. Top-performing casino games convert 0. Instead of doing guesswork, you need to study what your competitors are doing and test everything. You can hear the slot machine and coins, which is triggering for casino players. The key is to give the users the experience of being in one of those Las Vegas casinos โ€” feeling that thrill without having to leave their home. 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As you might already assume, day 7 user retention is lower than day 1 retention for all game genres. Since casino mobile games are oftentimes virtual slot machines Las Vegas is famous for, your creatives should reflect that. Want to put your casino game on the map? When it comes to real-money gambling, you need to make sure your casino game is in line with all state and federal laws. As it was mentioned before, this is a very competitive market. This can be done by targeting lookalike audiences. That type of data will allow you to come up with a winning formula for creatives that works every single time. Here are some actionable tips for marketing a casino game you can try right now! Images of colorful slot machine reels, playing cards, and a general Las Vegas-esque vibe is prevalent. Another prominent feature of all Lucky Day video ads, including this one, is captions. Another example is casino game titles. 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